January 27, 2015

Ellie Goulding On Why Strong Is The New Skinny


Showing off her athleticism, Ellie Goulding strikes a series of sporty poses for Nike's new campaign 'A Melody of Movement'. If you follow the popstar's Instagram, you would know she is a fitness fanatic and avid runner posting clips of her intense workouts and dedication in the gym. Goulding's work with Nike celebrates women's fitness and includes designing a 15-minute Nike+ Training Club exercise routine to modeling the new range of workout gear in gorgeous photos taken around the UK.

The new 15 minute N+TC App workout incorporates all of her favorite training moves, alternating metabolic drills with high and low intensity movement for a full body workout to help burn calories and keep you mentally and physically engaged.

The Nike 2015 campaign, Goulding displays her yoga moves




First and foremost, Goulding is a performer but fitness is one of her true passions. "For me, exercise is a crucial part of being alive. It’s like breathing,” she says.

Running in half marathons since she was in her teens, Goulding feels proud to support the movement of being strong and not skinny. "I like the fact that I can be that role model. I still think there's a little bit of work to do with promoting fit, not thin. But it's getting there."

Goulding performing in NYC




If you watch Goulding perform, you will not only be grooving to her amazing vocals but be awed by
her stunts on stage supported by her fitness and love of entertaining. Likening the thrill of performing to the rush she gets when running, Goulding feels running and performing go hand-in-hand. 



Goulding likes to vary her workouts to keep them fun and challenging, and to feel constantly inspired. "I think having a yin and yang with exercise is the important thing for me. I love to do high-intensity training, but I also love to take it easy. I say take it easy, but doing yoga is not easy," the pop star shares of her fitness routine. "Doing something different every day keeps things fresh, exciting, and interesting."

Goulding boxes with her trainer



Another way to inspire you to get off the couch and try that new workout is the fun prints in neon and geometrics that feature in Goulding's Nike collection. Designed to combat the dreary weather in the UK, Nike's range has pieces in brights colors and stand-out prints to boost your energy and give you a reason to get to the gym.

Nike 2015 campaign, Goulding shows off her handstand skills

As for her diet, Goulding is now a vegan and feels it helps keep her lean. Going vegan wasn't a huge leap for the former vegetarian except for curbing her cheese addiction. Admitting 'A cheese plate with fruit is my weakness!' Other tips the popstar gives to those wanting to live a healthy lifestyle is to stop worrying about the future and instead focus on staying positive and working hard allowing those efforts to guide you in the right direction. Considering the star's blooming career and stunning physique, I am inclined to agree!

Shop Nike's new range here.

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